What makes this special is how we used CSS to create interactions that feel organic and delightful. 3D flip cards, buttery-smooth scroll-snap carousels, an interactive quiz system. Every animation, every transition crafted to reinforce the brand's calm, zen-like quality.
Instead of boring radio buttons, the design called for interactive 3D cards that flip to reveal fabric specifications. We built these using CSS 3D transforms to match the exact animation curves and timing from the prototype.
Desktop users get a subtle hover preview that hints at the interaction without being aggressive.
Three carousel types across the site. All built with native CSS scroll-snap hitting 60fps without any scroll libraries:
Each carousel is contextually optimized. Product carousels require intentional swipes so users don't accidentally skip options. Testimonials auto-rotate because they're meant for passive scrolling.
Guides users through weight, then fabric, then colorway selection. Progressive disclosure prevents decision paralysis by showing only relevant options at each step.
The quiz achieved high completion rates and significantly outperformed standard product pages.
Full-width background video usually destroys load times. We serve different qualities based on viewport:
Result: Fast First Contentful Paint even with the video running.
Instead of text-only navigation, the mega menu shows product images pulled straight from Shopify CDN. CSS Grid handles the layout with automatic placement.
Added a delayed close so you don't accidentally dismiss it when your mouse briefly leaves the area. Small detail, but it makes the interaction feel polished.
Everything follows an 8px grid system:
This mathematical precision creates subliminal trust. Visitors don't consciously notice it, but they feel it. The site breathes with unified spacing that makes navigation intuitive.
Built on Shopify's Dawn theme with custom Liquid development. We created reusable sections with JSON schemas, so non-technical team members can update content through Shopify's theme editor without touching code.
Performance optimization:
Doozielife brought us a vision. We delivered it pixel-perfect. Every animation curve, every transition timing, every spacing decision matched their design system. But we didn't just copy designs. We optimized for performance, built for accessibility, and ensured the site converts.
Fast, functional, and beautiful. Exactly what they asked for.
